City Of Melbourne

Ginger & Smart

Ginger & Smart

A label that designs for spirited women whose distinctive style is an expression of their individuality

Founded in 2002 by Sydney-based sisters Alexandra and Genevieve Smart, the inspiration to establish Ginger & Smart came from the desire to combine family talent to build a strong fashion-lifestyle brand. Their designs exude a sense of cool confidence and discovery underpinning the luxury contemporary aesthetic of the brand, which seeks to combine the polished and playful aspects of a woman. Read about how this Australian label is a committed advocate of being a socially responsible business here.

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City of Melbourne stockists

David Jones
310 Bourke Street,
Melbourne VIC 3000

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