A designer who has become known for creating honest and uncomplicated clothing
Jasmine Alexa has become known to create honest and uncomplicated clothing that combine the comfort and function of activewear with the style and elegance of daywear, and ultimately blur the line between the two categories. Jasmine has built a brand that is focused around encouraging women to move freely and with confidence through their fast pace lives, paying close attention not only to how the clothes look, but how the clothes make them feel. The designer has introduced Econyl in to the range which is a regenerated nylon yarn made from discarded fishing nets.
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