The label’s newest season collection explores depth through folding, simplicity through pattern cutting and texture via fabrics and a bold print
March 2015, Lois McGruer-Fraser was on the cusp of launching her womenswear label into the world. The desire to involve herself in a fashion industry where transparency was not yet custom didn’t interest the aspirational RMIT Honors graduate, so she decided to do one thing, Be Honest. With her immersive international experience through internships with Marchesa in NYC, Iris Van Herpen, ByBorre & Marianne Kemp in Amsterdam along with a Semester in France at the Paris American Academy, Lois was ready to create a brand that felt deeply emotional and connected to its surroundings, yet completely wearable. Lois Hazel has been featured on both VAMFF’s Discovery Runway presented by I-d Magazine and VAMFF’S premium runway presented by Who What Wear, along with MFW’s Garage Runway and Underground Runway. She has also been announced as a 2017 Finalist for the National Designer Award presented by David Jones supported by Harpers BAZAAR. Lois has also been a well trusted voice on panel discussions with regard to sustainability and ethical practices in the fashion industry.