Sustainability

SEASONLESS

Since Melbourne Fashion Week’s inception 26 years ago, we’ve recognised that conversations on fashion and the practices that follow are leaning towards longevity, mindful purchases and transparency.

This year has seen us re-set, adjust and adapt to a seasonless model to support local designers and retailers, while also championing a slower, more sustainable fashion cycle.

We’re giving designers the opportunity to showcase evergreen, past-season’s garments or new-season collections. We’ll also be covering topics on sustainability and ethical practices throughout our M/FW Conversations series and showcasing vintage looks at Pop Up 2 – Flashback. And we will continue to spotlight designers who embrace ethical, sustainable practices.