M/FW Partners

The Victorian Government is proud to support Melbourne Fashion Week and to partner with City of Melbourne through the $100 million Melbourne City Recovery Fund.

Fashion is one of Victoria’s key creative industries and one that all Victorians connect with in their everyday lives. We are home to some of the country’s most exciting and forward-thinking designers – from couture to streetwear, active leisure, accessories and more.

Incorporating design, manufacturing, wholesale and retail, our fashion industry continues to break new round – whether through innovations in textile development, creative collaborations or a commitment to sustainability and circularity. Creative Victoria is proud to partner with M/FW. The partnership offers opportunities to showcase the breadth and depth of Melbourne’s fashion talent, to upskill the local industry and to celebrate what makes Melbourne, Australia’s style and fashion capital.

KEVIN.MURPHY is a proud sponsor of M/FW and takes enormous pride in being a long-term partner of such an important event on Australia’s fashion calendar. Being the official hair partner for M/FW for 18 consecutive years has reinforced its connection to fashion with the consumer, while also strengthening their relationship to the City of Melbourne. It provides an opportune moment for KEVIN.MURPHY to connect and identify with a wider audience — the trailblazers and industry professionals seeking out new and inspiring hair and fashion trends. With an undeniable buzz around the city of Melbourne during M/FW, the opportunity allows the brand to celebrate fashion, collaborate with talented creatives and shine a spotlight on this incredible city.

Since launching in 1991, Fashion Journal has gained a reputation as one of Australia’s leading fashion and lifestyle titles. But Fashion Journal isn’t just a publication: it’s a print, digital and social media community for lovers of style, music, travel and beauty.  FJ is approachable and don’t take themselves too seriously. They’re all about championing local brands while still keeping up to date with international labels and trends. And with a strong digital and social media presence, FJ readers can get their fix in between print issues – anytime, anywhere.

oOh!media is proud to once again continue our support for Melbourne Fashion Week through these challenging times. Now more than ever it is important to support Melburnians in what they do best – bringing people together. As Australia’s leading out-of-ome provider, we’re excited to help share the message far and wide, to bring people that little bit closer together.

PR Asia – Asian Engagement, aims to foster industry relationships between Australia and its closest Asian neighbours. Partnering with M/FW will not only champion the skills and achievements of Australian Designers to Asian audiences but will also promote Australia’s highly skilled professional practitioners to the booming Asian industry. As the M/FW program grows, PR Asia will continue to provide platforms to support the industry. It will present significant opportunities to share knowledge and foster cultural understanding, allowing for greater harmony and engagement between the Australian and Asian fashion industries and audiences. 

Vogue Australia is renowned as being a leader in fashion, style and beauty with its print glossy magazine and with Vogue.com.au. Since launching in October 2000, Vogue.com.au has produced an engaging online experience by combining the latest digital technology with Vogue Australia’s renowned editorial authority. Under the helm of editor-in-chief Edwina McCann, Vogue.com.au provides comprehensive runway coverage of all the major fashion shows, authoritative reports on seasonal trends, the latest social, celebrity and fashion news, and lively, informed takes on fashion and pop culture, as well as unprecedented access inside the magazine, including daily blogs from editorial team members, behind-the-scenes coverage and more.

As Australia’s leading ticketing partner across the live entertainment industry, Ticketek is proud to continue their support for Melbourne Fashion Week in 2020. In a truly challenging year, where live experiences have reinvented themselves, Ticketek is thrilled to join M/FW in delivering an invigorated, accessible and inspiring program of events in Melbourne, Australia’s event capital.