Runways
From the grandeur of the Melbourne Town Hall to the industrial aesthetic of Eureka Tower’s unoccupied 85th floor, M/FW presents a diverse offering of runways for all leagues of fashion and style.
Pre and post-runway make your way to the Forecourt – M/FW’s ultimate party space. Featuring a line-up of some of the best local DJ talent, bespoke activations and photo moments this hub of activity is the perfect spot to meet your runway-going friends for a drink at the bar before heading inside for a night of fashion.
Want premium seating, access to the VIP Lounge and an official M/FW gift bag featuring products from KEVIN.MURPHY and MECCA? Level-up your Town Hall Runway experience and purchase a premium package.
TOWN HALL RUNWAYS
Opening Town Hall Runway
- Runway:
- 30 Aug
A show featuring new and archival looks from Australia's top designers
Town Hall Runway 2 – Student Collections
- Runway:
- 1 Sept
See the new generation of design talent on the M/FW runway
Closing Town Hall Runway
- Runway:
- 5 SEPT
M/FW closes with a high-end showing of some of the country's top labels
HIGHRISE RUNWAYS
POOLSIDE & STREET RUNWAYS
Street Runway 1 – Caledonian Lane
- Free event:
- 29 Aug
M/FW takes to the street as a hidden laneway transforms into a runway
Street Runway 2 – Chinatown
- Free event:
- 31 Aug
A curated selection of Asian-based designers show their collections in the heart of Chinatown
Street Runway 3 – Chinatown
- Free event:
- 31 Aug
With Chinatown as its backdrop, this runway gets set to showcase these Asian-based designers for a M/FW first
Street Runway 4 – Seafarers Bridge
- Free event:
- 5 Sept
With sweeping views of Melbourne, Seafarers Bridge is an iconically Melbourne setting for Street Runway 4
POP-UPS
Pop Up 1 – Southbank Promenade
- Free event:
- 28 AUG
A free fashion moment featuring gender neutral looks
Pop Up 2 – Ready to Wear
- Free event:
- 29 AUG
A free fashion moment showcasing on-trend, ready-to-wear looks
Pop Up 3 – Collins Street
- Free event:
- 30 AUG
A roving fashion showcase featuring high end retailers from Collins Street
Pop Up 4 – Melbourne Airport
- Free event:
- 30 AUG
Bringing M/FW to the Melbourne Airport for a free Pop Up fashion experience
Pop Up 5 – Menswear
- Free event:
- 2 SEPT
Featuring menswear looks for every occasion, this moving fashion moment will offer a fresh take on new-season ready-to-wear style
Pop Up 6 – Maximalism
- Free event:
- 3 SEPT
Celebrating our diverse, inclusive and eccentric city through a free fashion pop up moment
Pop Up 7 – Bella Unsigned Model Search
- Runway:
- 5 SEPT
Join the finalists of Bella Management's Unsigned Model Search and body positivity advocate, Robyn Lawley
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